01
Head.
We think deeply before we act. We take the time to understand your household, your assets and what you're actually worried about before we recommend anything. We favour the long-term outcome over the quick placement.
Elevate your insurance.
Specialty insurance for Australian high net worth families and their businesses.
Upward combines experienced brokers with AI, so the time goes into the advice rather than the paperwork. The physical and the digital, working as one.
02
Heart.
We lead with care and build long-term relationships. A policy is a promise to a family, and the day something goes wrong is the day that promise is tested. That's the day we're judged on, and we know it.
03
Truth.
We speak with clarity and integrity. We say what needs saying, even when it is uncomfortable. We give you the advice you need — including when the honest answer is that you are already well covered.
The client portal
We're building your vault.
Every policy, schedule, certificate and valuation — securely held in one private place. The Upward Vault will bring everything you've insured together, so you can see exactly what's covered and retrieve the documents you need, when you need them.
No filing cabinets. No searching through email. Just everything you've insured, organised in one place.
9:41
upward
Private client
Good morning, Marcus.
Two covers need attention across the family and Meridian Freight.
Tap to unlock with Face ID
9:41
u
upward
Good morning, Marcus.
Everything's in force. Two covers need you this month.
Principal residence
Rebuild $8,000,000 · valued 12 Jun 2026
Needs your attention
Portsea home is under-insured
Rebuild is $4,800,000 against $3,600,000 insured — a $1,200,000 gap.
The Riva is not on cover
Added three weeks ago and not yet endorsed onto the marine policy.
Who we place cover with
We work with Australia's leading insurers of significant assets:
The right insurer depends on what you're protecting, and on how they behave when you need to claim. Part of our job is knowing which is which, and telling you plainly.
Chubb
Prevail
Quantum
CGU
Blue Zebra
Castle
1%
Our pledge
We donate 1% of our profits to Our Big Kitchen — the Sydney community kitchen that turns donated food into meals for people doing it tough.
Begin the conversation.
Whether you're reviewing existing cover or starting fresh, we'll give you a straight answer about what you have, and what you need, and what it should cost — even if the answer is that you are already well covered.